From HTML to WordPress Website Case Study
This site was an HTML site and the site owner wanted to convert the site to WordPress on the Genesis framework. She wanted to drop all but two pages and put the site under HTTPS. In order to preserver her SEO, each of the dropped pages needed to be properly redirected to another site she owns.
Often website owners decide to drop website pages but they are unaware of the effect it will have on their SEO. That’s why it’s critical to perform a 301 redirect for each dropped page so that the search engines have a valid link to index.
The site was put on SSL and a new site developed on the WordPress platform using a Genesis child theme.