A Membership Website Case Study
Sevx2.org has been an online tool for realtor and appraisal professionals for many years. It’s a website where these individuals can look up property info, census and community data, HUD information and more.
In July 2014 the site was redesigned to take advantage of responsive technologies. The redesign required extensive testing of links for accuracy and relevancy. As a result, the pages were reformatted and streamlined.
A city index was created to allow “quick links” to cities. Moreover, because of the amount of work required to keep the site updated with accurate information, the owner made a decision to convert the site to a membership site.
As a membership site, the website provides exclusive content for individuals who subscribe and pay for the service. After an initial 30-day free trial, users are required to subscribe and pay a one-time fee before using the content.