Set Up Pinterest Article Rich Pins with Yoast SEO Plugin

Updated: 8/21/2019

I’ve been on Pinterest for awhile and I do pin some of my blog posts. Truth be told, I haven’t been all that fired up about pinning articles because they seem boring compared to some of the beautiful pins by retailers and product-oriented businesses.

So I’ll admit I didn’t react right away when Pinterest announced rich pins. Pinterest article rich pins add extra details to your pin, which makes it easier for pinners to find and save articles that are important.

The article headline and author as well as a description will display for Pinterest article rich pins. Pinterest article rich pins show extra information about your blog post based on the tags you’ve added. They help differentiate your work and validate your authenticity.

So when a client who is an avid blogger recently asked me about Pinterest article rich pins for her WordPress blog, I decided it was time to investigate what it would take to help her set all this up.

Set Up Pinterest Article Rich Pins with Yoast SEO Plugin

First, install Yoast SEO plugin.

1. Log into your dashboard.

2. Click on Plugins > Add New.

3. Search for Yoast SEO and install it.

Once you have Yoast SEO plugin installed, setting up article rich pins is a snap.

1. Log into your dashboard.

2. Click on SEO > Social.

Yoast Social Setting

3. Click on the Facebook tab.

Yoast SEO Social Settings for Rich Pins

4. Make sure “Add Open Graph meta data” is enabled:

Yoast SEO Open Graph Meta Data Setting

That’s all you have to do for your blog.

Next, you have to validate your rich pins to get them on Pinterest.

Simply visit this link and type in the URL of a recent blog post as shown in the screen below:

Pinterest Rich Pin Validator

If the URL validates, you next have to apply to get your rich pins approved. This process took just a few days.

Here is what an article-rich pin looks like:

Pinterest Article-Rich Pin Example

Notice the author details, post meta description, and the bold heading text. These are the items that make up a “rich pin.”

Now that I’ve set this up, I am more inclined to pin articles and blog posts because of the brand visibility with Pinterest article rich pins.

Other types of rich pins you can apply for are products, recipes, movies, and places.

Do you use rich pins for your business? If so, which types and have they helped you reach more followers?

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Michelle PhillipsAngie SherbondyChristine - Strateege.comTracyRana Recent comment authors
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Angie Sherbondy
Guest

HI, MICHELLE:

I have a blog post AND products (in a different section) on my website. I have article rich pins (I think I did it correctly) for my blog posts. However, I still need product rich pins for my products. Can I have two different rich pins on the same site? If so, how do I do that? Here is my site URL: http://bestpowerpointsforspanishclass.com

Thank you,

Angie

Angie Sherbondy
Guest

It says next you have to apply to get your rich pins approved. How do I do that?

Thank you for all your help!
Angie

Tracy
Guest

This blog post is out of date. I just installed Yoast SEO and there is no option in the WordPress menu for SEO -> Social. I looked around the plugin but didn’t see much with regards to social at all.

Christine - Strateege.com
Guest

Actually I just installed Yoast SEO and SEO -> Social did not show, but it shows if you enable advanced settings. https://kb.yoast.com/kb/remove-advanced-yoast-seo-settings/

Rana
Guest

Very helpful article – I didn’t know it was so easy to set up rich pins through Yoast. I’m so glad I found this website. πŸ™‚

Andi
Guest

Hi Michelle! Such helpful information. The problem I’m having is the wrong post name is showing up on the rich pin. The title from the main page is showing. It did work, but now it’s not. Do you have any suggestions? Thanks.

Gina Caro @ Gypsy Soul
Guest

Hi Michelle, Just wanted to say this tutorial was really helpful thank you!

tinagleisner
Guest

Thanks & now have to find/fix error when I click to apply

Emily Luxton
Guest

Hi, thanks so much for this article! SO helpful – and so easy to do πŸ™‚

Chuck
Guest
Chuck

Silly question, but is this only for wordpress. Is there a way to do rich pins with standard HTML website?

Kathy Dobson
Guest
Kathy Dobson

HI Michelle…thanks for the easy to understand awesome info.

Do I need to fill out anything in Yoast plugin before validating and sending for approval? Where does the description come from? Do I need to create it first? The only thing you said to do in Yoast is to: Make sure β€œAdd Open Graph meta data” is checked. Is there any other areas that I need to fill in or is that done automatically? SEO is my weakness still…sorry…but thanks so much for making it so much easier!

Organise My House
Guest
Organise My House

Hi – I have successfully applied for rich pins on one of my blogs, and validated the url on pinterest absolutely fine (I am using Yoast and checked the box as required) – HOWEVER – for my second blog the url just won’t vaildate and I have no clue why not – any ideas? many many thanks!

Yamile Yemoonyah
Guest

wow, that was easy, thanks!

Janice - Fitness Cheerleader
Guest

I went through this process a few days ago and haven’t heard back from Pinterest – how long does the approval process typically take? Does the rich pins apply to previously pinned posts or only to new pins?

Constance Dunn
Guest
Constance Dunn

Michelle, you are a wonderful woman! Thank you for this incredibly concise rundown on setting up article rich pins with Yoast. You rock…and then some!

Christian Karasiewicz
Guest

@maphillips:disqus, if it brings back the wrong image, what do you suggest to change it? The post has a featured image.

Anna
Guest
Anna

Thank you for making this process SO easy peasy!

πŸ™‚ Anna

Elizabeth Lund
Guest
Elizabeth Lund

Awesome. I can’t wait to try this! Thank you and pinning!

Rachael
Guest
Rachael

Thank you so much for your great instructions. Maybe this is a silly question, but once they are validated and you’ve applied, do you have to continue validating each new post you make on your blog? Or is it site wide? Thanks again!

Carrie This Home
Guest

Rachael–thank you so much for asking that question–I’ve been wondering that myself!
Michelle–thanks for a clear article and a great answer!

crystal
Guest

THANK YOU for making this so easy to do. I was attempting to do this the other day and was totally lost as to where to start. Thank you. I’m so glad we are a part of the learntobloghangouts.com/vip forum together.

Kristen
Guest

Hi Michelle! Great article- very helpful information! I’ve been trying to implement rich pins for products using the Yoast plugin, however, for some reason the product name is not pulling. I validated the url using the Facebook Open Graph Debugger and the title is pulling (example: ) and the title is showing up for an article rich pin but not for the product rich pin. The product name field is blank and in red. I’ve been scouring the internet for help for hours. Any advice? Thanks so much!

Rachel
Guest
Rachel

I feel SO silly….I seriously thought I had to add all sorts of code and other markups to my blog in order to apply for rich pins….I read your article, and 5 minutes ago, submitted my application. Thank you for sharing this!!

Betsy @ BPhotoArt.com
Guest

Thanks for sharing this. I was able to get validated and apply really easily.

Nicole Karr
Guest
Nicole Karr

Not working for me- price data is missing. I had all my open graph markup ready to insert- but how to get it in my WP store HTML? Still searching for a free way to do it w/o purchasing a pro plugin…

Nancy Babcock
Guest
Nancy Babcock

Fantastic step-by-step instructions, Michelle. Great information for Yoast SEO users; I have Yoast but have not set it up for rich pins. Thank you!

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