Set Up Pinterest Article Rich Pins with Yoast SEO Plugin

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It’s east to set up Pinterest article rich pins with Yoast.

Article rich pins add extra details to your pin, which makes it easier for pinners to find and save articles that are important to them.

Types of Pinterest Rich Pins

Currently there are four types of Pinterest rich pins: app, product, recipe and article.

This blog post will focus on article rich pins which display a headline, author and description.

Setting Up Rich Pins

The first thing you need to do is to add metadata to your site content.

And that is super easy to do with the Yoast SEO Plugin.

Next you need to apply for rich pins at the Pinterest website. And I’ll walk you through that in a bit.

For now, let’s see how easy it is to set up Yoast SEO so that your blog content has the metatdata Pinterest requires.

Set Up Pinterest Article Rich Pins with Yoast SEO Plugin

First, install Yoast SEO plugin.

1. Log into your dashboard.

2. Click on Plugins > Add New.

3. Search for Yoast SEO and install it.

Once you have Yoast SEO plugin installed, setting up article rich pins is a snap.

1. Log into your dashboard.

2. Click on SEO > Social.

Yoast Social Setting

3. Click on the Facebook tab.

Yoast SEO Social Settings for Rich Pins

4. Make sure “Add Open Graph meta data” is enabled:

Yoast SEO Open Graph Meta Data Setting

That’s all you have to do for your blog.

Verify Your Rich Pins with Pinterest

Next, you have to validate your rich pins to get them on Pinterest.

Simply visit this link and type in the URL of a recent blog post as shown in the screen below:

Pinterest Rich Pins Validator

Then click validate and wait for your approval from Pinterest.

You only need to go through the validate process one time in order to have Rich Pins enables on your entire website.

Here is what an article-rich pin looks like:

Pinterest Article-Rich Pin Example

Notice the author details, post meta description, and the bold heading text. These are the items that make up a “rich pin.”

Do you use rich pins for your business? If so, which types and have they helped you reach more followers?

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Michelle PhillipsAngie SherbondyChristine - Strateege.comTracyRana Recent comment authors
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Angie Sherbondy
Guest

HI, MICHELLE:

I have a blog post AND products (in a different section) on my website. I have article rich pins (I think I did it correctly) for my blog posts. However, I still need product rich pins for my products. Can I have two different rich pins on the same site? If so, how do I do that? Here is my site URL: http://bestpowerpointsforspanishclass.com

Thank you,

Angie

Angie Sherbondy
Guest

It says next you have to apply to get your rich pins approved. How do I do that?

Thank you for all your help!
Angie

Tracy
Guest

This blog post is out of date. I just installed Yoast SEO and there is no option in the WordPress menu for SEO -> Social. I looked around the plugin but didn’t see much with regards to social at all.

Christine - Strateege.com
Guest

Actually I just installed Yoast SEO and SEO -> Social did not show, but it shows if you enable advanced settings. https://kb.yoast.com/kb/remove-advanced-yoast-seo-settings/

Rana
Guest

Very helpful article – I didn’t know it was so easy to set up rich pins through Yoast. I’m so glad I found this website. πŸ™‚

Andi
Guest

Hi Michelle! Such helpful information. The problem I’m having is the wrong post name is showing up on the rich pin. The title from the main page is showing. It did work, but now it’s not. Do you have any suggestions? Thanks.

Gina Caro @ Gypsy Soul
Guest

Hi Michelle, Just wanted to say this tutorial was really helpful thank you!

tinagleisner
Guest

Thanks & now have to find/fix error when I click to apply

Michelle Phillips
Guest
Michelle Phillips

Hi Tina, sorry for delayed response. Have you had any luck getting approved?

tinagleisner
Guest

Michelle, Yes I’ve gotten approved & now seeing rich pins (articles). I’m also discovering I’ve got a problem with disqus as I’m not getting notifications or they’re landing in spam folder due to migration (ugh) to gmail

Michelle Phillips
Guest
Michelle Phillips

@tinagleisner:disqus Glad to hear you’ve got the rich pins working; hopefully, you’ll iron out the Disqus issue soon!

Emily Luxton
Guest

Hi, thanks so much for this article! SO helpful – and so easy to do πŸ™‚

Michelle Phillips
Guest
Michelle Phillips

Thanks for taking time to leave a comment, Emily! I’m glad the article was helpful to you!

Chuck
Guest
Chuck

Silly question, but is this only for wordpress. Is there a way to do rich pins with standard HTML website?

Michelle Phillips
Guest
Michelle Phillips

Hi Chuck, thanks for your great question! I’ve only applied for article rich pins for WordPress sites. However, Pinterest supports Open Graph and Schema.org formats. So you should be able to markup your pages by pasting the proper code between the tags. This link gives the technical details: https://developers.pinterest.com/rich_pins_overview/

If you do try this, let me know how it works!

Kathy Dobson
Guest
Kathy Dobson

HI Michelle…thanks for the easy to understand awesome info.

Do I need to fill out anything in Yoast plugin before validating and sending for approval? Where does the description come from? Do I need to create it first? The only thing you said to do in Yoast is to: Make sure β€œAdd Open Graph meta data” is checked. Is there any other areas that I need to fill in or is that done automatically? SEO is my weakness still…sorry…but thanks so much for making it so much easier!

Michelle Phillips
Guest
Michelle Phillips

Hi Kathy, thanks for stopping by and leaving a great question! I’m glad you found the post helpful. It’s important that you fill out the general SEO information in the Yoast plugin.That includes the focus keyword, SEO title, and meta description. Those settings are found under the general tab of the Yoast plugin. Do this: 1. Log into the dashboard and open the post for editing 2. Next click the “Check” link next to SEO, which is found under the PUBLISH section in the right sidebar (I attached a screenshot for you) 3. Click the GENERAL tab (Another screenshot is… Read more Β»

Organise My House
Guest
Organise My House

Hi – I have successfully applied for rich pins on one of my blogs, and validated the url on pinterest absolutely fine (I am using Yoast and checked the box as required) – HOWEVER – for my second blog the url just won’t vaildate and I have no clue why not – any ideas? many many thanks!

Michelle Phillips
Guest
Michelle Phillips

Hi there, thanks for your question! Are you getting an error message from Pinterest as to why the URL won’t validate? Have you had any problems with your website? If Pinterest can’t get to your URL because your site is slow, they won’t be able to create a Pin so it won’t validate.

E.S. Ivy
Guest

I’m having the same problem! Your instructions worked like a charm on my first website 9 months ago. πŸ™‚ But I can’t get pins from the new website to validate. It tells me that I’m missing documentation even though the Open Graph Data is checked. And I also even went into the post, checked to make sure I did the SEO information, and updated the post, made sure to connect to Pinterest and Facebook in the Accounts tab of Yoast, but still no luck. Hmm… I read your other article about Pinterest and now I’m suspecting that it won’t validate… Read more Β»

Michelle Phillips
Guest
Michelle Phillips

Hi! Looks like you figured this out before I read your initial comment. Thanks for posting what you found out about verifying more than one website with your Pinterest account. It’s an interesting situation and something I hadn’t thought about. I’m going to do a little more research on it, too.

E.S. Ivy
Guest

Actually, that’s just a guess that’s what’s stopping my Rich Pin approval. I’ll keep researching too.

Michelle Phillips
Guest
Michelle Phillips

Yes, I think it’s a great guess though! I’ve been thinking that I’ve needed to test the whole process since it’s been awhile since I’ve gone through the validation. I want to make sure the information I posted here is still accurate. I have a second website that I can test this on. However, I did a little research this morning and found a post in a WordPress forum where someone reported you can only validate one website per Pinterest account. But I’m still looking into it…. πŸ™‚

E.S. Ivy
Guest

I’ve got a question into Pinterest…

Michelle Phillips
Guest
Michelle Phillips

Awesome; thank you for the update!!

E.S. Ivy
Guest

Well, you don’t have to have your site confirmed on your Pinterest profile to get rich pins. So it’s some other way that my site isn’t tagged correctly.

I’ve got Genesis as well as SEO Yoast; when I used your method before I had SEO Yoast, but not Genesis. I’ll keep looking! I’d rather not start messing around with code directly. πŸ™‚ Eager to hear if you come up with something as well.

E.S. Ivy
Guest

I got it to work! I’m not certain, but I think the trick was that I needed to resave my permalinks after having installed a plugin – possibly the Yoast SEO plugin itself or maybe you need to save permalinks after some of the settings you make in Yoast SEO but before you try to verify on Pinterest. For others that might be learning from comments :), to do that, on the WordPress Dashboard go to > Settings > Permalinks. You don’t have to actually make any changes, just click > Save Changes. Then try to verify your page URL… Read more Β»

Michelle Phillips
Guest
Michelle Phillips

Wow, @E.S. Ivy! That’s great news! You are the hero of the week! πŸ™‚ I actually never would have thought of re-saving permalinks, although oftentimes it is a troubleshooting tip for 404 (page not found) errors. I really appreciate that you took the time to share your journey with the readers here, so thanks very much!

E.S. Ivy
Guest

Glad to share as your tutorial really helped me and I find I can solve problems by reading comments. πŸ™‚ I will be eager to hear if resaving the permlinks solves the problem for someone else. I actually stumbled across this because when I tried to generate my XML sitemap I got a 404 error and found the solution to that was to resave my permalinks. It might be the difference from trying to get rich pins on a site that’s been running Yoast SEO for awhile, and one where you’re trying to get rich pins AS you’re working on… Read more Β»

Michelle Phillips
Guest
Michelle Phillips

Could be; I was also wondering if it could possibly be a caching issue? I’ll continue to monitor this thread and post any additional information I can find. I agree that lots of times other issues can get resolved through readers’ comments.

E.S. Ivy
Guest

I do not have a caching plugin installed yet, if that’s what you mean. (They are a pain during development, I’ve found. Ha!)

Working on my second site I just found that WordPress’s own plugin, the Plugin Importer, completely fails to download and import all the media attachments. It appears the plugin has been broken regularly for over 4 years.

Tim
Guest
Tim

I resaved permalinks and I am still getting this error: It looks like your URL is missing some required info.

Any others ideas?

Michelle Phillips
Guest
Michelle Phillips

Hi Tim, sorry for the delay and thanks for your question. I haven’t seen this particular issue but did a little research on it and didn’t find much in the way of WordPress sites. I’m assuming you have the WordPress SEO plugin installed. Hopefully someone on this thread can weigh in.

Katie Louise
Guest

Ah, I was so confused wondering why my links wouldn’t validate, but resaving the permalinks worked first go. Thanks for posting this!

(And thanks to Michelle for the guide!)

Michelle Phillips
Guest
Michelle Phillips

You’re welcome, Katie! I, too, appreciate the E.S. Ivy took the time to post this troubleshooting tip. Glad that you have been validated! πŸ™‚

E.S. Ivy
Guest

You’re welcome!

Yamile Yemoonyah
Guest

wow, that was easy, thanks!

Michelle Phillips
Guest
Michelle Phillips

Great! Glad to hear it helped. Thanks for taking time to leave a comment, Yamile πŸ™‚

Janice - Fitness Cheerleader
Guest

I went through this process a few days ago and haven’t heard back from Pinterest – how long does the approval process typically take? Does the rich pins apply to previously pinned posts or only to new pins?

Michelle Phillips
Guest
Michelle Phillips

Hi Janice, thanks for your question. It only took a few days when I applied; however, I have heard others say it’s taken up to 3 weeks. Once approved, rich pins will show for previous and future pins. You only need to apply once. Hope this helps!

Janice - Fitness Cheerleader
Guest

Thanks Michelle!

Janice - Fitness Cheerleader
Guest

Thanks Michelle – I was just approved, yay!

Michelle Phillips
Guest
Michelle Phillips

Terrific! Seems like you had to wait awhile, but glad to hear it all worked out, Janice πŸ™‚ Thanks for letting me know!

Constance Dunn
Guest
Constance Dunn

Michelle, you are a wonderful woman! Thank you for this incredibly concise rundown on setting up article rich pins with Yoast. You rock…and then some!

Michelle Phillips
Guest
Michelle Phillips

Wow, Constance, you just made my night πŸ™‚ Thanks for the feedback; I really appreciate it!

Christian Karasiewicz
Guest

@maphillips:disqus, if it brings back the wrong image, what do you suggest to change it? The post has a featured image.

Michelle Phillips
Guest
Michelle Phillips

Christian, thanks for asking an interesting question! I’ve not run into this problem yet and just did a quick test on a post with a featured image and it worked fine. When the user tries to pin, is the featured image not showing as a pinnable image? Or is it showing correctly but the wrong image is pinned in Pinterest?

Christian Karasiewicz
Guest

@maphillips:disqus, when I run it through Rich Pins, it pulls up the wrong image. This is the link I tried.

http://www.christiankonline.com/canva-keyboard-shortcuts/

This is the image that it should be pulling up (the featured image).

http://www.christiankonline.com/wp-content/uploads/2014/08/canva-keyboard-shortcuts-featured-507×264.png

When I try to pin it, the featured image doesn’t seem to show up.

Michelle Phillips
Guest
Michelle Phillips

Christian, now I see what you’re saying! You’re right, the featured image is not showing up in the list of images when you click the Pin button from the post link.I couldn’t pin directly from that post. I had to go to http://www.christiankonline.com/blog/ and scroll through your posts in order to pin that image. I’m wondering if it has to do with the theme? I think a work-around could be to embed the featured image directly into the post (which you may or may not want to do.) I’ve seen others do that on their blogs. That way, it would… Read more Β»

Christian Karasiewicz
Guest

@maphillips:disqus, thanks! It shouldn’t be the theme – I use Studiopress Genesis and the Epik theme. I did think about embedding the image and hiding it in the post so that it would at least show up. Might do that – if I can’t find a work-around.

Michelle Phillips
Guest
Michelle Phillips

You’re welcome, Christian; I will follow-up if I find out anymore on this!

Anna
Guest
Anna

Thank you for making this process SO easy peasy!

πŸ™‚ Anna

Michelle Phillips
Guest
Michelle Phillips

You’re welcome, Anna! Glad to help, and thanks for your comment πŸ™‚

Elizabeth Lund
Guest
Elizabeth Lund

Awesome. I can’t wait to try this! Thank you and pinning!

Michelle Phillips
Guest
Michelle Phillips

You’re welcome, Elizabeth! Glad to help, and thanks for letting me know!

Rachael
Guest
Rachael

Thank you so much for your great instructions. Maybe this is a silly question, but once they are validated and you’ve applied, do you have to continue validating each new post you make on your blog? Or is it site wide? Thanks again!

Michelle Phillips
Guest
Michelle Phillips

You’re very welcome, Rachael! That’s actually a very good question; you only have to validate your blog once. Any subsequent posts you pin will appear as an article-rich pin. Thanks for your comment!

Carrie This Home
Guest

Rachael–thank you so much for asking that question–I’ve been wondering that myself!
Michelle–thanks for a clear article and a great answer!

Michelle Phillips
Guest
Michelle Phillips

You’re very welcome, Carrie! Glad to help πŸ™‚

crystal
Guest

THANK YOU for making this so easy to do. I was attempting to do this the other day and was totally lost as to where to start. Thank you. I’m so glad we are a part of the learntobloghangouts.com/vip forum together.

Michelle Phillips
Guest
Michelle Phillips

You’re very welcome, Crystal. I’m glad you found the post helpful, and thanks for taking time to let me know!

Kristen
Guest

Hi Michelle! Great article- very helpful information! I’ve been trying to implement rich pins for products using the Yoast plugin, however, for some reason the product name is not pulling. I validated the url using the Facebook Open Graph Debugger and the title is pulling (example: ) and the title is showing up for an article rich pin but not for the product rich pin. The product name field is blank and in red. I’ve been scouring the internet for help for hours. Any advice? Thanks so much!

Michelle Phillips
Guest
Michelle Phillips

Hi Kristen, Thanks for your comment. As you know, this blog post deals with setting up article rich pins, and I think if your product url is a single product page you are ok. As time permits, I will try to find an answer for you and see how to fix the missing info and if we can fix it with the Yoast plugin. Stay tuned!

Kristen
Guest

Thank you so much for taking the time to get back to me, Michelle! I really appreciate it! If I find a solution, I’ll be sure to let you know in case it could be helpful to anyone else.

Michelle Phillips
Guest
Michelle Phillips

Kristen, I’ve done some digging around and I think we might have found the missing piece of the puzzle for product rich pins. In addition to WordPress SEO by Yoast plugin, there is an Add-Meta-Tag plugin you might need to use. It’s found at http://wordpress.org/plugins/add-meta-tags/ and helps you set up your metatags for product price, etc. Check out this great article: https://www.bootchkas.com/rich-pin-poor-pin-make-rich-pins-pinterest/. Scroll down to the Open Graph section of the post and see how he sets up his Open Graph code in the Meta Tags box. You can probably copy the codes you need and embed that in the… Read more Β»

Kristen
Guest

Thanks so much for all of your help! I REALLY appreciate it!! I took a look at the article you posted and it was definitely helpful. I added in the meta tags using the Add Meta Tags plugin and the pin validation is showing duplicate categories for “Product Name,” “Price,” and “Currency” one of which has the correct information and one of which is missing. I’m assuming one is pulling info from the Yoast plugin and one is pulling info from the Add Meta Tags plugin. I’m not sure if this is still ok and would work to allow my… Read more Β»

Michelle Phillips
Guest
Michelle Phillips

Hmmmm…sorry you are still having trouble with this! I think it’s a great idea to ask the author for insight since he is successfully using both plugins for his product rich pins. I’ll be anxious to hear what you come up with! Thanks, Kristen and good luck! πŸ™‚

Rachel
Guest
Rachel

I feel SO silly….I seriously thought I had to add all sorts of code and other markups to my blog in order to apply for rich pins….I read your article, and 5 minutes ago, submitted my application. Thank you for sharing this!!

Michelle Phillips
Guest
Michelle Phillips

Hi Rachel, Don’t feel silly at all! Many of us had the same idea that rich pins were much more difficult to implement. And I was surprised how easy it was, too, especially since I already had the Yoast plugin installed! πŸ™‚ Thanks for taking time to let me know you found the post helpful; much appreciated!

Betsy @ BPhotoArt.com
Guest

Thanks for sharing this. I was able to get validated and apply really easily.

Michelle Phillips
Guest
Michelle Phillips

Great to hear! Thanks for letting me know πŸ™‚

Nicole Karr
Guest
Nicole Karr

Not working for me- price data is missing. I had all my open graph markup ready to insert- but how to get it in my WP store HTML? Still searching for a free way to do it w/o purchasing a pro plugin…

Michelle Phillips
Guest
Michelle Phillips

Hi Nicole, are you using the free Yoast SEO plugin? Once you install it, go to the plugin’s Settings >Social> and check β€˜Add Open Graph Meta data.’ That should work. If not, check out this guide for more free tools and advice: http://www.koozai.com/blog/social-media/pinterest-rich-pins-guide/. I hope this helps!

Nicole Karr
Guest
Nicole Karr

Thanks for your response. I had seen that article in my search. I am using a woocommerce template for my store and the item was listed as on sale. I changed the sale price to the regular price and now it works! It was validated. However, one of the big attractions for RichPins for products is that the pinner would be notified when if price drops. If I’m using open graph I’m assuming that will happen automatically? I had downloaded additional plugins beyond Yoast, wonder if I can deactivate them now. Hooray, little victory!

Michelle Phillips
Guest
Michelle Phillips

Excellent; glad to hear, Nicole! Thanks for letting us know. You are correct. My understanding is that Pinterest will automatically send out a notification to pinners when there is a price drop. It is not dependent on any plugins.

Nicole Karr
Guest
Nicole Karr

OK, so I heard back from Pinterest that my rich pins not approved because were marked up as articles -not products -despite being pinned frm a simple little furniture estore ( CampaignFurniture.us). Not sure how to remedy this. Perhaps I need to deactivate the other plugins I tried in addition to Yoast’s. This tech jungle is ceratinly a challenge!

Michelle Phillips
Guest
Michelle Phillips

Nicole, in your earlier reply you mentioned you were validated. So I’m wondering what changed? There are 5 rich pin types: product, recipe, movie, article or place. Each type has it’s own spec. With mark-up for article rich pins as described in my post, I believe the product has to have its own url, but would probably be validated as an article rich pin. For example, what would happen if you tried to validate the following: http://www.campaignfurniture.us/shop/peyton-campaign-dresser/ with the current mark-up? Anyway, sorry for any confusion and the challenges you’re facing; I can try and help you figure this out… Read more Β»

Nicole Karr
Guest
Nicole Karr

Aha, your answer helped! The approval is 2 part- first one validates the URL, then once validated, you click “apply now”. Perhaps I had applied with the root /home page originally instead of the product urls since now that I enter the product page it shows me a preview of my product rich pin. Thanks again! Fingers crossed.

Michelle Phillips
Guest
Michelle Phillips

Sure! Glad to help :). Good luck!

Nancy Babcock
Guest
Nancy Babcock

Fantastic step-by-step instructions, Michelle. Great information for Yoast SEO users; I have Yoast but have not set it up for rich pins. Thank you!

Michelle Phillips
Guest
Michelle Phillips

Really appreciate your comment, Nancy! There are so many features of the Yoast SEO plugin that I keep discovering. It really simplifies so many tasks just like the setup for article rich pins. Thanks for letting me know you found this article helpful!

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