Set Up Pinterest Article Rich Pins with Yoast SEO Plugin

Blue and purple bokkah images with words in a blue square: Set Up Pinterest Article Rich Pins with Yoast SEO Plugin"

It’s easy to set up Pinterest article rich pins with Yoast.

Article rich pins add extra details to your pin, which makes it easier for pinners to find and save articles that are important to them.

Please note that Pinterest changes their procedure from time to time, and I make every effort to keep this post current.

So as of this writing, the following procedure is accurate and will show you how to set up article rich pins with Yoast SEO plugin.

Types of Pinterest Rich Pins

Currently there are three types of Pinterest rich pins: product, recipe and article.

This blog post will focus on article rich pins which display a headline, author and description.

Setting Up Rich Pins

You need to have a free Pinterest business account in order to apply for rich pins. You can upgrade your personal account or create a new business account.

Once you have your business account, you’ll need to claim your website as follows:

Click the SETTINGS option from your profile:

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Click CLAIM from the left menu:

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Add your website URL and click the CLAIM button

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After you have clicked the Claim button, Pinterest will give you an option to either add an HTML tag to your website header or upload an HTML file to your website’s root directory.

See the screenshot below.

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We’ll use the first option (Add HTML Tag) because it is easy to do with Yoast SEO Plugin.

Copy only the contents between the quotation marks as shown in the screenshot. (I’ve marked the code you need to copy in red).

You’ll then add that copied information to the Yoast SEO plugin, which I explain below.

Please note: You may have seen instructions elsewhere online to include the entire code snippet in your markup, but that is now obsolete. You will get an error from Yoast if you copy the entire snippet.

So remember, all you need to add is the code after “content=”.

Once you’ve copied it you can return to your WordPress website and add the code to Yoast SEO.

Here are the instructions to set up Pinterest Article Rich Pins with Yoast SEO Plugin.

First, install Yoast SEO plugin.

1. Log into your dashboard.

2. Click on Plugins > Add New.

3. Search for Yoast SEO and install and activate it.

Once you have Yoast SEO plugin installed:

1. Log into your dashboard.

2. Click on SEO > Social.

Yoast Social Setting

3. Click on the Facebook tab.

Yoast SEO Social Settings for Rich Pins

4. Make sure “Add Open Graph meta data” is enabled:

Yoast SEO Open Graph Meta Data Setting

5. Click on the Pinterest tab and add code.

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6. Click Save Changes.

When the code has been added to your website, you’ll need to return to the Pinterest screen and then submit your website for review.

Pinterest generally will get back to you within 24 hours and let you know that your site has been validated.

I hope this post has been helpful to you and that you now understand how to set up Pinterest article rich pins with Yoast SEO.

Please feel free to leave any questions or comments below.

93 Comments
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Angie Sherbondy
2 years ago

HI, MICHELLE:

I have a blog post AND products (in a different section) on my website. I have article rich pins (I think I did it correctly) for my blog posts. However, I still need product rich pins for my products. Can I have two different rich pins on the same site? If so, how do I do that? Here is my site URL: http://bestpowerpointsforspanishclass.com

Thank you,

Angie

Angie Sherbondy
2 years ago

It says next you have to apply to get your rich pins approved. How do I do that?

Thank you for all your help!
Angie

Tracy
3 years ago

This blog post is out of date. I just installed Yoast SEO and there is no option in the WordPress menu for SEO -> Social. I looked around the plugin but didn’t see much with regards to social at all.

Christine - Strateege.com
Reply to  Tracy

Actually I just installed Yoast SEO and SEO -> Social did not show, but it shows if you enable advanced settings. https://kb.yoast.com/kb/remove-advanced-yoast-seo-settings/

Christine - Strateege.com

Hi Michelle,
Do you know if Pinterest still shows bold titles? I was just approved for rich pins. And I place my titles and descriptions in Yoast SEO, but Pinterest only shows the descriptions.

Rana
3 years ago

Very helpful article – I didn’t know it was so easy to set up rich pins through Yoast. I’m so glad I found this website. πŸ™‚

Andi
3 years ago

Hi Michelle! Such helpful information. The problem I’m having is the wrong post name is showing up on the rich pin. The title from the main page is showing. It did work, but now it’s not. Do you have any suggestions? Thanks.

Gina Caro @ Gypsy Soul

Hi Michelle, Just wanted to say this tutorial was really helpful thank you!

tinagleisner
5 years ago

Thanks & now have to find/fix error when I click to apply

Michelle Phillips
Michelle Phillips
5 years ago
Reply to  tinagleisner

Hi Tina, sorry for delayed response. Have you had any luck getting approved?

tinagleisner
5 years ago

Michelle, Yes I’ve gotten approved & now seeing rich pins (articles). I’m also discovering I’ve got a problem with disqus as I’m not getting notifications or they’re landing in spam folder due to migration (ugh) to gmail

Michelle Phillips
Michelle Phillips
5 years ago
Reply to  tinagleisner

@tinagleisner:disqus Glad to hear you’ve got the rich pins working; hopefully, you’ll iron out the Disqus issue soon!

Emily Luxton
5 years ago

Hi, thanks so much for this article! SO helpful – and so easy to do πŸ™‚

Michelle Phillips
Michelle Phillips
5 years ago
Reply to  Emily Luxton

Thanks for taking time to leave a comment, Emily! I’m glad the article was helpful to you!

Chuck
Chuck
5 years ago

Silly question, but is this only for wordpress. Is there a way to do rich pins with standard HTML website?

Michelle Phillips
Michelle Phillips
5 years ago
Reply to  Chuck

Hi Chuck, thanks for your great question! I’ve only applied for article rich pins for WordPress sites. However, Pinterest supports Open Graph and Schema.org formats. So you should be able to markup your pages by pasting the proper code between the tags. This link gives the technical details: https://developers.pinterest.com/rich_pins_overview/

If you do try this, let me know how it works!

Kathy Dobson
Kathy Dobson
5 years ago

HI Michelle…thanks for the easy to understand awesome info.

Do I need to fill out anything in Yoast plugin before validating and sending for approval? Where does the description come from? Do I need to create it first? The only thing you said to do in Yoast is to: Make sure β€œAdd Open Graph meta data” is checked. Is there any other areas that I need to fill in or is that done automatically? SEO is my weakness still…sorry…but thanks so much for making it so much easier!

Michelle Phillips
Michelle Phillips
5 years ago
Reply to  Kathy Dobson

Hi Kathy, thanks for stopping by and leaving a great question! I’m glad you found the post helpful. It’s important that you fill out the general SEO information in the Yoast plugin.That includes the focus keyword, SEO title, and meta description. Those settings are found under the general tab of the Yoast plugin. Do this: 1. Log into the dashboard and open the post for editing 2. Next click the “Check” link next to SEO, which is found under the PUBLISH section in the right sidebar (I attached a screenshot for you) 3. Click the GENERAL tab (Another screenshot is… Read more »

Organise My House
Organise My House
5 years ago

Hi – I have successfully applied for rich pins on one of my blogs, and validated the url on pinterest absolutely fine (I am using Yoast and checked the box as required) – HOWEVER – for my second blog the url just won’t vaildate and I have no clue why not – any ideas? many many thanks!

Michelle Phillips
Michelle Phillips
5 years ago

Hi there, thanks for your question! Are you getting an error message from Pinterest as to why the URL won’t validate? Have you had any problems with your website? If Pinterest can’t get to your URL because your site is slow, they won’t be able to create a Pin so it won’t validate.

E.S. Ivy
5 years ago

I’m having the same problem! Your instructions worked like a charm on my first website 9 months ago. πŸ™‚ But I can’t get pins from the new website to validate. It tells me that I’m missing documentation even though the Open Graph Data is checked. And I also even went into the post, checked to make sure I did the SEO information, and updated the post, made sure to connect to Pinterest and Facebook in the Accounts tab of Yoast, but still no luck. Hmm… I read your other article about Pinterest and now I’m suspecting that it won’t validate… Read more »

Michelle Phillips
Michelle Phillips
5 years ago
Reply to  E.S. Ivy

Hi! Looks like you figured this out before I read your initial comment. Thanks for posting what you found out about verifying more than one website with your Pinterest account. It’s an interesting situation and something I hadn’t thought about. I’m going to do a little more research on it, too.

E.S. Ivy
5 years ago

Actually, that’s just a guess that’s what’s stopping my Rich Pin approval. I’ll keep researching too.

Michelle Phillips
Michelle Phillips
5 years ago
Reply to  E.S. Ivy

Yes, I think it’s a great guess though! I’ve been thinking that I’ve needed to test the whole process since it’s been awhile since I’ve gone through the validation. I want to make sure the information I posted here is still accurate. I have a second website that I can test this on. However, I did a little research this morning and found a post in a WordPress forum where someone reported you can only validate one website per Pinterest account. But I’m still looking into it…. πŸ™‚

E.S. Ivy
5 years ago

I’ve got a question into Pinterest…

Michelle Phillips
Michelle Phillips
5 years ago
Reply to  E.S. Ivy

Awesome; thank you for the update!!

E.S. Ivy
5 years ago

Well, you don’t have to have your site confirmed on your Pinterest profile to get rich pins. So it’s some other way that my site isn’t tagged correctly.

I’ve got Genesis as well as SEO Yoast; when I used your method before I had SEO Yoast, but not Genesis. I’ll keep looking! I’d rather not start messing around with code directly. πŸ™‚ Eager to hear if you come up with something as well.

E.S. Ivy
5 years ago
Reply to  E.S. Ivy

I got it to work! I’m not certain, but I think the trick was that I needed to resave my permalinks after having installed a plugin – possibly the Yoast SEO plugin itself or maybe you need to save permalinks after some of the settings you make in Yoast SEO but before you try to verify on Pinterest. For others that might be learning from comments :), to do that, on the WordPress Dashboard go to > Settings > Permalinks. You don’t have to actually make any changes, just click > Save Changes. Then try to verify your page URL… Read more »

Michelle Phillips
Michelle Phillips
5 years ago
Reply to  E.S. Ivy

Wow, @E.S. Ivy! That’s great news! You are the hero of the week! πŸ™‚ I actually never would have thought of re-saving permalinks, although oftentimes it is a troubleshooting tip for 404 (page not found) errors. I really appreciate that you took the time to share your journey with the readers here, so thanks very much!

E.S. Ivy
5 years ago

Glad to share as your tutorial really helped me and I find I can solve problems by reading comments. πŸ™‚ I will be eager to hear if resaving the permlinks solves the problem for someone else. I actually stumbled across this because when I tried to generate my XML sitemap I got a 404 error and found the solution to that was to resave my permalinks. It might be the difference from trying to get rich pins on a site that’s been running Yoast SEO for awhile, and one where you’re trying to get rich pins AS you’re working on… Read more »

Michelle Phillips
Michelle Phillips
5 years ago
Reply to  E.S. Ivy

Could be; I was also wondering if it could possibly be a caching issue? I’ll continue to monitor this thread and post any additional information I can find. I agree that lots of times other issues can get resolved through readers’ comments.

E.S. Ivy
5 years ago

I do not have a caching plugin installed yet, if that’s what you mean. (They are a pain during development, I’ve found. Ha!)

Working on my second site I just found that WordPress’s own plugin, the Plugin Importer, completely fails to download and import all the media attachments. It appears the plugin has been broken regularly for over 4 years.

Tim
Tim
5 years ago
Reply to  E.S. Ivy

I resaved permalinks and I am still getting this error: It looks like your URL is missing some required info.

Any others ideas?

Michelle Phillips
Michelle Phillips
5 years ago
Reply to  Tim

Hi Tim, sorry for the delay and thanks for your question. I haven’t seen this particular issue but did a little research on it and didn’t find much in the way of WordPress sites. I’m assuming you have the WordPress SEO plugin installed. Hopefully someone on this thread can weigh in.

Katie Louise
5 years ago
Reply to  E.S. Ivy

Ah, I was so confused wondering why my links wouldn’t validate, but resaving the permalinks worked first go. Thanks for posting this!

(And thanks to Michelle for the guide!)

Michelle Phillips
Michelle Phillips
5 years ago
Reply to  Katie Louise

You’re welcome, Katie! I, too, appreciate the E.S. Ivy took the time to post this troubleshooting tip. Glad that you have been validated! πŸ™‚

E.S. Ivy
5 years ago
Reply to  Katie Louise

You’re welcome!

Yamile Yemoonyah
5 years ago

wow, that was easy, thanks!

Michelle Phillips
Michelle Phillips
5 years ago

Great! Glad to hear it helped. Thanks for taking time to leave a comment, Yamile πŸ™‚

Janice - Fitness Cheerleader

I went through this process a few days ago and haven’t heard back from Pinterest – how long does the approval process typically take? Does the rich pins apply to previously pinned posts or only to new pins?

Michelle Phillips
Michelle Phillips
5 years ago

Hi Janice, thanks for your question. It only took a few days when I applied; however, I have heard others say it’s taken up to 3 weeks. Once approved, rich pins will show for previous and future pins. You only need to apply once. Hope this helps!

Janice - Fitness Cheerleader

Thanks Michelle!

Janice - Fitness Cheerleader

Thanks Michelle – I was just approved, yay!

Michelle Phillips
Michelle Phillips
5 years ago

Terrific! Seems like you had to wait awhile, but glad to hear it all worked out, Janice πŸ™‚ Thanks for letting me know!

Constance Dunn
Constance Dunn
6 years ago

Michelle, you are a wonderful woman! Thank you for this incredibly concise rundown on setting up article rich pins with Yoast. You rock…and then some!

Michelle Phillips
Michelle Phillips
6 years ago
Reply to  Constance Dunn

Wow, Constance, you just made my night πŸ™‚ Thanks for the feedback; I really appreciate it!

Christian Karasiewicz
6 years ago

@maphillips:disqus, if it brings back the wrong image, what do you suggest to change it? The post has a featured image.

Michelle Phillips
Michelle Phillips
6 years ago

Christian, thanks for asking an interesting question! I’ve not run into this problem yet and just did a quick test on a post with a featured image and it worked fine. When the user tries to pin, is the featured image not showing as a pinnable image? Or is it showing correctly but the wrong image is pinned in Pinterest?

Christian Karasiewicz
6 years ago

@maphillips:disqus, when I run it through Rich Pins, it pulls up the wrong image. This is the link I tried.

http://www.christiankonline.com/canva-keyboard-shortcuts/

This is the image that it should be pulling up (the featured image).

http://www.christiankonline.com/wp-content/uploads/2014/08/canva-keyboard-shortcuts-featured-507×264.png

When I try to pin it, the featured image doesn’t seem to show up.

Michelle Phillips
Michelle Phillips
6 years ago

Christian, now I see what you’re saying! You’re right, the featured image is not showing up in the list of images when you click the Pin button from the post link.I couldn’t pin directly from that post. I had to go to http://www.christiankonline.com/blog/ and scroll through your posts in order to pin that image. I’m wondering if it has to do with the theme? I think a work-around could be to embed the featured image directly into the post (which you may or may not want to do.) I’ve seen others do that on their blogs. That way, it would… Read more »

Christian Karasiewicz
6 years ago

@maphillips:disqus, thanks! It shouldn’t be the theme – I use Studiopress Genesis and the Epik theme. I did think about embedding the image and hiding it in the post so that it would at least show up. Might do that – if I can’t find a work-around.

Michelle Phillips
Michelle Phillips
6 years ago

You’re welcome, Christian; I will follow-up if I find out anymore on this!

Anna
Anna
6 years ago

Thank you for making this process SO easy peasy!

πŸ™‚ Anna

Michelle Phillips
Michelle Phillips
6 years ago
Reply to  Anna

You’re welcome, Anna! Glad to help, and thanks for your comment πŸ™‚

Elizabeth Lund
Elizabeth Lund
6 years ago

Awesome. I can’t wait to try this! Thank you and pinning!

Michelle Phillips
Michelle Phillips
6 years ago
Reply to  Elizabeth Lund

You’re welcome, Elizabeth! Glad to help, and thanks for letting me know!

Rachael
Rachael
6 years ago

Thank you so much for your great instructions. Maybe this is a silly question, but once they are validated and you’ve applied, do you have to continue validating each new post you make on your blog? Or is it site wide? Thanks again!

Michelle Phillips
Michelle Phillips
6 years ago
Reply to  Rachael

You’re very welcome, Rachael! That’s actually a very good question; you only have to validate your blog once. Any subsequent posts you pin will appear as an article-rich pin. Thanks for your comment!

Carrie This Home
6 years ago
Reply to  Rachael

Rachael–thank you so much for asking that question–I’ve been wondering that myself!
Michelle–thanks for a clear article and a great answer!

Michelle Phillips
Michelle Phillips
6 years ago

You’re very welcome, Carrie! Glad to help πŸ™‚

crystal
6 years ago

THANK YOU for making this so easy to do. I was attempting to do this the other day and was totally lost as to where to start. Thank you. I’m so glad we are a part of the learntobloghangouts.com/vip forum together.

Michelle Phillips
Michelle Phillips
6 years ago
Reply to  crystal

You’re very welcome, Crystal. I’m glad you found the post helpful, and thanks for taking time to let me know!

Kristen
6 years ago

Hi Michelle! Great article- very helpful information! I’ve been trying to implement rich pins for products using the Yoast plugin, however, for some reason the product name is not pulling. I validated the url using the Facebook Open Graph Debugger and the title is pulling (example: ) and the title is showing up for an article rich pin but not for the product rich pin. The product name field is blank and in red. I’ve been scouring the internet for help for hours. Any advice? Thanks so much!

Michelle Phillips
Michelle Phillips
6 years ago
Reply to  Kristen

Hi Kristen, Thanks for your comment. As you know, this blog post deals with setting up article rich pins, and I think if your product url is a single product page you are ok. As time permits, I will try to find an answer for you and see how to fix the missing info and if we can fix it with the Yoast plugin. Stay tuned!

Kristen
6 years ago

Thank you so much for taking the time to get back to me, Michelle! I really appreciate it! If I find a solution, I’ll be sure to let you know in case it could be helpful to anyone else.

Michelle Phillips
Michelle Phillips
6 years ago
Reply to  Kristen

Kristen, I’ve done some digging around and I think we might have found the missing piece of the puzzle for product rich pins. In addition to WordPress SEO by Yoast plugin, there is an Add-Meta-Tag plugin you might need to use. It’s found at http://wordpress.org/plugins/add-meta-tags/ and helps you set up your metatags for product price, etc. Check out this great article: https://www.bootchkas.com/rich-pin-poor-pin-make-rich-pins-pinterest/. Scroll down to the Open Graph section of the post and see how he sets up his Open Graph code in the Meta Tags box. You can probably copy the codes you need and embed that in the… Read more »

Kristen
6 years ago

Thanks so much for all of your help! I REALLY appreciate it!! I took a look at the article you posted and it was definitely helpful. I added in the meta tags using the Add Meta Tags plugin and the pin validation is showing duplicate categories for “Product Name,” “Price,” and “Currency” one of which has the correct information and one of which is missing. I’m assuming one is pulling info from the Yoast plugin and one is pulling info from the Add Meta Tags plugin. I’m not sure if this is still ok and would work to allow my… Read more »

Michelle Phillips
Michelle Phillips
6 years ago
Reply to  Kristen

Hmmmm…sorry you are still having trouble with this! I think it’s a great idea to ask the author for insight since he is successfully using both plugins for his product rich pins. I’ll be anxious to hear what you come up with! Thanks, Kristen and good luck! πŸ™‚

Rachel
Rachel
6 years ago

I feel SO silly….I seriously thought I had to add all sorts of code and other markups to my blog in order to apply for rich pins….I read your article, and 5 minutes ago, submitted my application. Thank you for sharing this!!

Michelle Phillips
Michelle Phillips
6 years ago
Reply to  Rachel

Hi Rachel, Don’t feel silly at all! Many of us had the same idea that rich pins were much more difficult to implement. And I was surprised how easy it was, too, especially since I already had the Yoast plugin installed! πŸ™‚ Thanks for taking time to let me know you found the post helpful; much appreciated!

Betsy @ BPhotoArt.com
6 years ago

Thanks for sharing this. I was able to get validated and apply really easily.

Michelle Phillips
Michelle Phillips
6 years ago

Great to hear! Thanks for letting me know πŸ™‚

Nicole Karr
Nicole Karr
6 years ago

Not working for me- price data is missing. I had all my open graph markup ready to insert- but how to get it in my WP store HTML? Still searching for a free way to do it w/o purchasing a pro plugin…

Michelle Phillips
Michelle Phillips
6 years ago
Reply to  Nicole Karr

Hi Nicole, are you using the free Yoast SEO plugin? Once you install it, go to the plugin’s Settings >Social> and check β€˜Add Open Graph Meta data.’ That should work. If not, check out this guide for more free tools and advice: http://www.koozai.com/blog/social-media/pinterest-rich-pins-guide/. I hope this helps!

Nicole Karr
Nicole Karr
6 years ago

Thanks for your response. I had seen that article in my search. I am using a woocommerce template for my store and the item was listed as on sale. I changed the sale price to the regular price and now it works! It was validated. However, one of the big attractions for RichPins for products is that the pinner would be notified when if price drops. If I’m using open graph I’m assuming that will happen automatically? I had downloaded additional plugins beyond Yoast, wonder if I can deactivate them now. Hooray, little victory!

Michelle Phillips
Michelle Phillips
6 years ago
Reply to  Nicole Karr

Excellent; glad to hear, Nicole! Thanks for letting us know. You are correct. My understanding is that Pinterest will automatically send out a notification to pinners when there is a price drop. It is not dependent on any plugins.

Nicole Karr
Nicole Karr
6 years ago

OK, so I heard back from Pinterest that my rich pins not approved because were marked up as articles -not products -despite being pinned frm a simple little furniture estore ( CampaignFurniture.us). Not sure how to remedy this. Perhaps I need to deactivate the other plugins I tried in addition to Yoast’s. This tech jungle is ceratinly a challenge!

Michelle Phillips
Michelle Phillips
6 years ago
Reply to  Nicole Karr

Nicole, in your earlier reply you mentioned you were validated. So I’m wondering what changed? There are 5 rich pin types: product, recipe, movie, article or place. Each type has it’s own spec. With mark-up for article rich pins as described in my post, I believe the product has to have its own url, but would probably be validated as an article rich pin. For example, what would happen if you tried to validate the following: http://www.campaignfurniture.us/shop/peyton-campaign-dresser/ with the current mark-up? Anyway, sorry for any confusion and the challenges you’re facing; I can try and help you figure this out… Read more »

Nicole Karr
Nicole Karr
6 years ago

Aha, your answer helped! The approval is 2 part- first one validates the URL, then once validated, you click “apply now”. Perhaps I had applied with the root /home page originally instead of the product urls since now that I enter the product page it shows me a preview of my product rich pin. Thanks again! Fingers crossed.

Michelle Phillips
Michelle Phillips
6 years ago
Reply to  Nicole Karr

Sure! Glad to help :). Good luck!

Nancy Babcock
Nancy Babcock
6 years ago

Fantastic step-by-step instructions, Michelle. Great information for Yoast SEO users; I have Yoast but have not set it up for rich pins. Thank you!

Michelle Phillips
Michelle Phillips
6 years ago
Reply to  Nancy Babcock

Really appreciate your comment, Nancy! There are so many features of the Yoast SEO plugin that I keep discovering. It really simplifies so many tasks just like the setup for article rich pins. Thanks for letting me know you found this article helpful!

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